Our Mission

We're redefining what it means to age - for mom, dad and you.

Not one or the other. Both at once.
That's what Nura is for. That's what we come to work for every day.

The story behind Nura

No family should lose a week to silence.

We built Nura because the signals were there. They always are. We just needed the technology to see them — and the courage to act on them.

Founder's Story
Zohar Steinberg
Founder & CEO, Nura
Zohar
Zohar with the inspiration
behind Nura, his Mom & Dad

It started with a week I've replayed a thousand times.

My dad wasn't sick. Not obviously. He was just… a little off. Tired in a way that wasn't quite him. Moving a little slower than usual. Sleeping more. Not hungry. The kinds of things you notice when you're paying attention — and then immediately explain away. He had a busy week. He's getting older. It's nothing.

I called him every day that week. Sometimes twice. He said he was fine. He believed it. I wanted to.

"On the seventh day, we weren't calling the doctor. We were calling an ambulance."

Looking back — and I've looked back more times than I can count — the signals were all there. The changes in his sleep pattern. The quieter days. The resting heart rate that had been climbing for days. Small deviations from what was normal for him. Not dramatic. Not alarming on their own. But together, over a week, they were telling a story that no one was reading.

Because there was no one to read it. No device paying attention. No system connecting the dots. Just a son calling every day and a father saying he was fine.

I'm a product guy. I've spent my career building products that make a difference in people's lives. And I couldn't stop thinking: this is a solvable problem.

Not with a hospital device. Not with something that makes your parent feel monitored or managed. Not with an app that sends your daughter 47 notifications a day. But with something quiet. Passive. Worn like a bracelet, forgotten like a watch — and working constantly in the background, learning what's normal, and noticing when it isn't.

Something that would have seen that week coming. And given us the chance to make a different call.

That's why I built Nura. Not because I found a gap in the market. Because the gap found me — on a Tuesday afternoon when my phone rang and the number wasn't my dad's.

That week should never have been silent.
No family's week should.

What we believe

The principles we build by.

01
Dignity is non-negotiable.

The person wearing Nura hasn't lost their autonomy. They've earned their independence. Every design decision — the bracelet form factor, the absence of a screen, the passive monitoring model — is rooted in respect for who they are.

02
Quiet confidence beats loud data.

We don't send 300 alerts. We send three calm updates. Our job isn't to overwhelm families with information — it's to give them the right signal at the right moment. Clarity, not noise. Reassurance, not anxiety.

03
Prevention is the product.

The best outcome Nura can deliver is the one that never happens — the fall that was predicted and prevented, the hospitalization that was caught a week early, the check-in that happened before the crisis. We measure success in things that don't occur.

04
Science earns the right to simplicity.

We've read the research. We've validated the sensors. We've built the algorithms. We do the hard technical work so the experience for families is effortless. Complexity is our job. Simplicity is our promise.

05
Privacy is a form of care.

The data Nura collects is intimate. Sleep patterns. Heart rhythms. Daily routines. We treat it with the same care and discretion a trusted physician would. It belongs to the person wearing the bracelet. Always.

06
We're in it for the long run.

Nura improves the longer it's worn. The algorithms get sharper. The insights get deeper. The predictions get earlier. We're not building a product — we're building a relationship between a family and the technology that helps them take care of each other.

Where we're going

A world where no health change goes unnoticed.

Today, Nura monitors sleep, hydration, movement, and heart rate — and turns those signals into calm daily updates for families. That's the beginning.

Tomorrow, Nura will predict a fall before it happens. Flag the early signs of a hospitalization days in advance. Detect the subtle behavioral shifts that precede cognitive decline — months before a diagnosis. Not because we're guessing. Because the data will tell us.

The signals are always there. We're building the technology to read them — earlier, more accurately, and more humanely than anything that's come before.

Every senior who wears Nura makes the system smarter. Every family that benefits makes the mission more urgent. We're just getting started.

1 in 4
adults over 65 experience a fall each year. Most are preceded by detectable warning signs that no one catches in time.
17 hrs
The advance warning a wearable deep learning model can provide before a clinical deterioration event — when action still makes a difference.
72 hrs
Average time between a health signal appearing and a family member realising something is wrong. Nura brings that down to hours.
Join us

Be part of the families who never have to say
"I could have known."

Nura is in pre-order. Reserve your spot and be among the first families to experience what it means to have a quiet, constant answer to the question you're always asking.

Reserve Your Spot See the Science