Mom says she's fine.

Is she? The first sign that something is wrong shouldn't be a crisis. Nura is a screenless wellness bracelet that learns what's normal for Mom and Dad, and lets you know when something changes enough to matter.

Reserve Your Spot How Nura works
Nura Bracelet
Tan Tan
White White
Rose Gold Rose Gold
Navy Navy
Rose Gold

Four colors. Multiple sensors. 14-day battery life. One MomDad

Nura

Independence for Mom & Dad.Peace of mind for their loved ones.

You're worried. You only want the best for your parents. You want to know they're safe — and need to know if something goes wrong. We understand.

Your parent spent their whole life being capable. For them nothing changed, and won't change just because you're worried. We understand that too.

Nura turns everyday physiology into early awareness.

01
Wear
Screenless, lightweight, waterproof and elegant-first, with a 14-day battery.
02
Learn
Builds a personal baseline across sleep, movement, heart rate, HRV, skin temperature, SpO₂ and stress signals.
03
Act
Sends a simple update to the family when a multi-signal change persists, or an immediate alert after an event such as a fall.
How Nura works
Nura bracelet in navy, side view

A wellness bracelet they'll actually want to wear.

Lightweight, elegant, and in four colors they would love. So comfortable and chic they will forget it's there. Which is exactly the point. Two weeks between charges. No learning curve. No maintenance. Effortless.

Nura bracelet in white
Nura bracelet close-up
The collection
Navy. White.
Tan. Rose Gold.
Each designed to feel like it's their style — to look like an elegant bracelet they would love to wear.
Nura bracelet in tan
Nura bracelet in navy

Wear it.
Forget it.
Let it work.

No screen to check. No app to manage. No learning curve. Nura was designed for people who have better things to do than manage a device — in other words, all of us.

Woman wearing Nura Rose Gold bracelet
Zero effort
Always sensing.
No buttons to press. No check-ins required. Nura works quietly in the background, day and night, and asks nothing of the person wearing it.
Built to keep up with them
In the shower. At night. Through the day.
Water-resistant and rated IP68, so it stays on through a shower and overnight — because the signals that matter don't wait for convenient hours.
Two weeks between charges
One charge, then forget about it.
Most wearables last a night. Nura lasts two weeks. That's the difference between a device that lives on the wrist and one that lives on a nightstand.
The science behind Nura

Your family's health data belongs to your family.

Every feature in Nura is designed to protect your privacy. Your personal data is never sold. Never shared without your explicit permission. You control what's visible, who sees it, and when. Health is the most personal thing there is. We treat it that way.

Never sold
Your data is yours. Full stop.
We don't sell personal health data. We don't use it for advertising. It exists to help your family and to improve Nura — nothing else. Anything beyond your family's own updates, we ask you first, and you can say no.
You control it
You decide what's shared, with whom.
Add family members. Set what they can see. Remove access at any time. Always in your hands.
Encrypted
Protected at every step.
All personal health data is encrypted in transit and at rest. Privacy is a requirement, not an afterthought.

We haven't shipped yet.
Here's why we're telling you that.

Nura's first families go live in November — a few dozen households, each set up personally by us, so we learn what a bracelet like this actually needs to be before we ship it to thousands.

You could build a page full of glowing quotes before a product exists. We'd rather you hear from real families, in their words, once they've lived with it. Reserve a spot and you'll be among the first — and you'll hear from them when we do.

Less than a dollar a day.
Try it risk-free.

Everything included — bracelet, app, daily updates, fall detection, emergency location. No hidden fees. No contracts. If it's not right for your family, return it within 30 days for a full refund.

Early Bird Promotion
Annual Plan
$30
/ month
Billed annually · $360
Nura bracelet included
Free hardware upgrade every 2 years*
Caregiver app for your family
Daily wellbeing updates
Trends over time
Fall detection + emergency location
Reserve Your Spot
Monthly plan
$40
/ month
Billed monthly
Nura bracelet included
Free hardware upgrade every 2 years*
Caregiver app for your family
Daily wellbeing updates
Trends over time
Fall detection + emergency location
Reserve Your Spot
Free shipping · 30-day money-back guarantee
* After 24 months of continuous paid subscription. Previous bracelet must be returned. Full terms