Know before anything happens.

Nura is a smart bracelet that watches over Mom and Dad — quietly, continuously, without asking anything of them and tells you when something's off, Even days before it becomes a crisis.

Reserve Your Spot How Nura works



Nura Bracelet
Tan Tan
White White
Rose Gold Rose Gold
Navy Navy
Rose Gold

Four colors. Multiple sensors. 14-day battery life. One purpose.

Nura

Independence for Mom & Dad.Peace of mind for their loved ones.

You're worried. You only want the best for your parents. You want to know they're safe — and need to know if something goes wrong. We understand.

Your parent spent their whole life being capable. For them nothing changed, and won't change just because you're worried. We understand that too.

A wellness bracelet they'll actually want to wear.

Lightweight, elegant, and in four colors they would love. So comfortable and chic they will forget it's there. Which is exactly the point. Two weeks between charges. No learning curve. No maintenance. Always on. Effortless.

Nura bracelet in white
Nura bracelet close-up
The collection
Navy. White.
Tan. Rose Gold.
Each designed to feel like it's their style — to look like an elegant bracelet they would love to wear.
Nura bracelet in tan
Nura bracelet in navy

Wear it.
Forget it.
Let it work.

No screen to check. No app to manage. No learning curve. No charging routine to remember. Nura was designed for people who have better things to do than manage a device — in other words, all of us.

Woman wearing Nura Rose Gold bracelet
Zero effort
Continuous monitoring.
No buttons to press. No check-ins required. Nura works in the background, every hour of every day. And every night. And at the shower. And while it charges. Always means always.
Built to keep up with you
In the pool. In the shower. At night.
Wear it in the pool — because life doesn't stop for a device, in the shower and at night — because you never know when something might happen.
Always On!
No need to ever take it off.
With 2-week between charges and continuous wear charging (which means it charges while being worn) there is no need to ever take to off, or forget to put it back on.
The science behind Nura

Your family's health data belongs to your family.

Every feature in Nura is designed to protect your privacy. Your personal data is never sold. Never shared without your explicit permission. You control what's visible, who sees it, and when. Health is the most personal thing there is. We treat it that way.

Never sold
Your data is yours. Full stop.
We don't sell personal health data. We don't use it for advertising. It exists to help your family — and nothing else.
You control it
You decide what's shared, with whom.
Add family members. Set what they can see. Remove access at any time. Always in your hands.
Encrypted
Protected at every step.
All personal health data is encrypted in transit and at rest. Privacy is a requirement, not an afterthought.

Less than a dollar a day.
Try it risk-free.

Everything included — bracelet, app, daily updates, fall detection, emergency location. No hidden fees. No contracts. If it's not right for your family, we'll refund every cent.

Most popular
Annual Plan
$30
/ month
Billed annually · $360
Nura bracelet included
Free upgrade to next Nura bracelet
Caregiver app for your family
Daily wellbeing updates
Predictive trends & insights
Early warning signal detection
Fall detection + emergency location
Senior coaching app
Reserve Your Spot
Monthly plan
$40
/ month
Billed monthly
Nura bracelet included
Caregiver app for your family
Daily wellbeing updates
Predictive trends & insights
Early warning signal detection
Fall detection + emergency location
Senior coaching app
Reserve Your Spot
Free shipping · 30-day money-back guarantee